TRENDS: Spring Summer 2018

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018
I came back from Madrid two weeks ago. I spend my days visiting all the stores that are most significant to the target of the brand I work for, studying new trends in colors, shapes and key items for the next Spring Summer 2017/18. Even though summer is pretty far away from those of us who live in the other side of the hemisphere where it's just starting to get cooler, I didn't want to lose the chance of showing you my analysis, considering that I'm seeing some of these trends start to (timidly) show up in the autumn collections here.



Another trend I'd like to talk a bit about before starting with the clothing itself, is the growth of atemporal pieces. We experience different climates now more than ever, not only because we travel but because we work in air-conditioned spaces most of the time. The typical: it's full winter outside, but inside the office it feels like spring has just arrived. This is why I believe brands are creating more than two collections every year or including atemporal pieces in their regular lines. 3/4 or directly full lenght sleeves, jackets and clothes made out of diverse materials.

Volví de Madrid hace dos semanas. Estuve visitando todas las tiendas departamentales más significativas para el target de la marca donde trabajo, relevando tendencias de colores, técnicas e identificando key items para la próxima temporada de Primavera Verano 2017/18. Si bien el verano está muy lejos de nosotros los que estamos del lado del hemisferio donde comienza a refrescar, no quería dejar de mostrarles mi análisis porque ya estoy viendo algunas de estas tendencias presentarse tímidamente en el otoño que estamos arrancando.

Como tendencia ahislada que siento que debo mencionar antes de comenzar a ver las de indumentaria en sí mismas, es esta tendencia que estamos viendo de prendas atemporales. Hoy más que nunca vivimos en climas diferentes, no sólo porque viajamos sino porque muchos de nosotros trabajamos en lugares climatizados. La típica: es pleno invierno y adentro de la oficina parece primavera, y viceversa. Es por esto que siento que cada vez más marcas hacen más de dos temporadas por año, o dentro de sus colecciones deciden incluir prendas de mangas 3/4 o directamente largas, abrigos y diferentes textiles.

THE TRENDS

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018
There's always a trend that prevails each season above all the others and is included in the collections of EVERY brand. In this season, it's the embroidery that is coming at full strenght. In fact, it's the one trend that the brands here in Argentina are taking in faster and you can already see them in brands like Zara, Yagmour and 47Street between others — I mention these because they're the first ones I saw selling embroideried pieces strategically showing them in the most visible spaces of their stores.

¿Vieron que cada temporada hay una tendencia que es predominante y esta presente en TODAS las marcas? Bueno, en este caso es el bordado. Es la que más rápidamente está llegando a nuestro país y que ya se puede ver en marcas como Zara, Yagmour, 47Street, entre muchas otras — les menciono estas porque son las que vi que más rápidamente adoptaron esta tendencia y la implantaron en los lugares más visibles de sus tiendas.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018
Patches started showing themselves timidly in the stores by the middle of last summer, and continue living through this winter that just started. Unlike other trends, this one is not dying this year and will coexist with the rest for the summer.

Los parches se asomaron tímidamente a las tiendas a mediados del verano pasado y continúan fuerte este invierno. Para el próximo verano también los estaremos viendo bastante, sobre todo en pantalones, remeras y camisas rayadas.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

The checkered Vichy is back, especially for the young adult lines. Even though I saw them both in dresses and skirts, I saw it the most in shirts.

El cuadrillé tipo Vichy está en auge sobre todo para las líneas más juveniles. Si bien las vi en vestidos y faldas, la tipología en la que estaba más presente era en las camisas.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

My ruffly self is happy and loves this trend <3 .="" b="">The ruffles
came back as strong as ever, to the point I believe they compete fiercely with the embroidery trend. We can find them in the hem of dresses, skirts full of ruffles, sleeves, sweaters and even denim jackets.

Mi ser voladil ama esta tendencia <3 .="" b="">Los volados están más fuertes que nunca, a tal punto que compiten fuertemente con al tendencia del bordado. En ruedos de vestidos, faldas enteras de volados, mangas, sweaters y hasta camperas de jean.
fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

Oh my beloved cold-shoulder... if I didn't have such wide shoulders I'd give you a chance (and why didn't I get one myself when I could just to give this a try? *facepalm*). The typical light blue shirt in this cut couldn't be missing from any of the brands I visited.

Oh mi amado cold-shoulder.... si no fuera porque soy de hombros anchos les daría una oportunidad (y ahora que lo pienso no se por qué no me compré, por lo menos para animarme *facepalm*). La típica blusita celeste, lisa o rayada, de esta tipología no podía faltarle a ninguna marca.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

I won't stop featuring denim as a trend unless they stop doing so many wonderful things to it. Ripped in the hem, longer on the back of it than the front, flared, ripped on the legs and in different shades of denim on the same piece. Onepieces, skirts, painted, embroideried, with patches... I can't possibly think of what's going to come next season!

No voy a dejar de mencionar al denim como una tendencia a menos que dejen de hacerle cosas tan maravillosas como vengo viendo hace varias temporadas. Desflecados, más largos de atrás que adelante, con volados, mil roturas y diferentes tonalidades de denim en una misma prenda. Monos, faldas, pintados, bordados, con parches... ¡ya no se qué más se lespuede llegar a poner!

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

What else can be said about camo that hasn't been said before? This trend came with this winter and seems to be wanting to stay for a long while! You can see how I styled the camo print on this post.

¿Qué más se puede decir acerca del camuflado que no se haya dicho a esta altura? Esta tendencia llegó con el invierno y definitivamente se hace de un lugar en el próximo verano, ¡tiene cero ganas de irse! Pueden ver cómo yo usé el camuflado en este post.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

You didn't think I'd forget to mention fishnets, right? I wouldn't forgive myself if I didn't mention them in a trends post, at least for this winter and the upcoming summer. We're not only going to wear them with skirts and ripped jeans, but we're also going to start seeing in the stores full pieces made out of this material.

No creyeron que me iba a olvidar de las medias de red, ¿no? Imposible armar un post de tendencias sin mencionarlas, por lo menos este invierno y el próximo verano. No sólo las vamos a usar mucho con faldas y debajo de pantalones con roturas, sino que también vamos a ver en las tiendas prendas enteramente fabricadas con red de diferentes tamaños.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

The most important outwear piece this season was the biker jacket. And even though I saw it made out of twill, suede and stuffed, the leather jacket was the most relevant of them all. With fringe, patches, tacks and embroideried, these jackets go perfectly well with the fishnets trend for example.

Si había una tipología de outwear dominante, era la chaqueta. Y si bien vi de gabardina, gamuza y rellenas, la más predominante era la chaqueta de cuero. Con flecos, parches, bordados y tachas, complementan a la tendencia de las medias de red por ejemplo.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

I love the sporty college trend so much! H&M had especially designated a space in their store for this collection (I uploaded one or two pictures of the stores I saw in Madrid in my Instagram, did you see them?). Lots of crop top terry sweatshirts with 2D and comic-like prints, pleated skirts with stripes and socks following the same style as you can see in the board. The bomber goes perfectly well with this trend!

¡Ay cómo me gustan las tendencias tipo college! H&M especialmente tenía todo un sector dedicado a esta tendencia (subí alguna que otra foto de este sector en mi Instagram, ¿lo vieron?). Muchos buzitos crop top de rústico con estampas 2D muy del estilo comic, faldas plisadas con líneas y medias con la misma temática como pueden ver en el board. ¡La bomber va perfecto con esta tendencia!

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

The Key Items


The only and newest key item is the corset belt. Every single store I walked into had them and never lost the chance to show people how to style them with shirts and dresses mostly. In general I'd say that there's a tendency to make the waist visible and small again, don't you think?

The next piece that I can't stop myself from mentioning is the body, as much as I dislike it *thereIsaiditomg*. Brands had them in many colors and different materials: lace, ribb, jersey, velvet, with prints, etc.

Then the last two key items are not exactly new, but they're still very strong this season: it's the bomber jacket and the 70's button up skirt. The only new things about the last one is that it sometimes came with small paint details or ripped at the hem, but the one that changed the most was the bomber jacket, featuring intricate prints and embroideried Oriental scenes with cranes and cherry blossoms as the principal referents of this style.

El único key item que les puede presentar como nuevo es la faja corset. Lo vi en cada una de las tiendas en las que entré y nunca perdían la oportunidad de mostrarle a la gente cómo usarlo con vestidos y camisas. En general, diría que la moda está tendiendo nuevamente a marcar y afinar la cintura, ¿no les parece?

El próximo key item que no puedo dejar de mencionar es el body, sí, aunque no me guste para nada *listolodijeomg*. Las marcas los tenían en una amplia gama de colores y diferentes materiales: en ribb, jersey, terciopelo, estampados, etc.

Los últimos dos items no son realmente nuevos, pero siguen siendo muy fuertes esta temporada: se trata de la campera bomber y la falda abotonada de los 70. Lo único nuevo acerca de este último artículo es el agregado de estampas puntuales muy simples a un lado u otro de la prenda, o el ruedo desflecado, pero la que realmente sufrió un cambio fue la bomber, presentando estampados y bordados complejos de escenas orientales, las grullas y las flores del cerezo como principales elementos representativos.

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018


The Color Palette


fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, trends, ss2018, spring summer 2018

As opposed to previous seasons, this upcoming Summer color palette is not made out of saturated colors. It's full of pastels with two or three accent colors that make the collections more fresh and summery. It's true that pink and green are present yet again — I truly saw them everywhere and not only in clothes (if you check out home and deco collections you can see something similar). The only saturated, full of impact color I saw was yellow; many brands had 1) either a side of their stores was dedicated to a family of products featuring this color 2) or they introduced the color in little amounts distributed throughout the stores. It was a surprise to see so much black and red this season as well, considering it's summer, but I'd consider them accent colors more than anything else.

A diferencia de otros años, la paleta de este verano no es para nada estridente, sino que predominan los colores pasteles y gastados. Es cierto de todos modos que el rosa y el verde nos acompañan — los vi realmente por todos lados y no sólo en indumentaria (si analizamos vidrieras, tendencias de hogar y decoración vemos algo similar). El único color saturado que vi fue el amarillo; muchas marcas tenían 1) un sector dedicado a armar una familia de productos de este color, 2) o mechaban artículos de este color a través de toda la tienda para levantar a los colores más apagados y darle un feeling más fresco a las colecciones. El rojo y el negro estuvieron muy presentes por ser verano, pero más bien como colores de acento y contraste.


Which of these trends is your favorite? Are you going to use any of these?

¿Cuáles de estas tendencias les gustan más? ¿Van a usar alguna?

3 comments:

  1. Beautiful inspirational photos! :)
    kisses from Italy
    http://blamod.com

    ReplyDelete
  2. hello, very usefull your blog. can you help telling me the pallete colors for AW 2018? thanks

    ReplyDelete

Follow @ Instagram